Client: Kale was a new up-and-coming all vegan grocery store focusing on the most ethically sourced products that are good for our planet, environment, animals and our health.

Brief: This health brand needed a logo design and so we decided to go in a fun direction, using the leaf of the kale and integrating it into the ‘K’ of the word Kale. It's a logo that completely appeals to it's audience - health conscious consumers.