Client: Uproot Food is a nonprofit based in Tucson, AZ promoting a plant-based (vegan) diet adoption.
Their primary focus will be on promoting healthy plant-based nutrition to schools and communities. In the future, Uproot Food will seek to incorporate urban (hydroponic greenhouse) gardening education.

Brief: We created a logo that brought across the message of a vibrant plant-based diet, and a symbol of nature and growth. The leaves on top of the strawberry is the skyline of Tucson, AZ.